SOCIAL MEDIA MARKETING

How social media marketing (SMM) works

Social media has changed the way we function as a society, including how we interact with each other. When platforms like Facebook, Twitter, and Instagram became popular, companies took notice. They started using these sites to promote their interests through social media marketing. Because these sites can change consumer behavior.

Social networking sites allow marketers to use a wide range of tactics and strategies to promote content and get people hooked on it. Many social networks allow users to provide detailed geographic, demographic, and personal information, allowing marketers to tailor their messages to what users like best.

According to the buffer, there are five main pillars of social media marketing:

Strategy: This step includes defining the goals, the social media channels to be used and the type of content to be shared.

Planning and publication. Companies need to plan what their content will look like (e.g. will there be videos? Images? How much script?) and decide when to put it on the platform.

Listening and Engagement: Track what users, customers, and others are saying about publications, brands, and any other business asset. This may require the use of a social media engagement tool.

Khan Buta Group, which has more than 100 SMM customer base, always gives a good impression to its customers with its quality service.