PROMO PRODUCTS
What is a promotional product and who needs it?
Promotional products can be found in various media, cafes, restaurants, retail outlets, hotels, etc. with the logo of the advertised brand.
They can be very different, and the effectiveness of BTL advertising with their use directly depends on how original the choice of media is and how creative its design is. It should be based on the preferences of the target audience. For example, a brand that produces goods for women can be advised to provide its customers with a cosmetic bag and branded tea, which will attract the attention of girlfriends, friends, colleagues and create a positive image of the company. You can put your logo on souvenir cups.
In addition, promotional products include advertising uniforms, life-size puppets, leaflets and other advertising and printing products, etc.
Basic concepts of what promotional gifts are and why they are needed
Basically, these are items that are intended to be distributed to customers for free or under certain conditions for the purchase of the main product. Such souvenirs are designed to promote a brand, increase demand for a product or maintain popularity. Often these items are handed out at promotions, major events, specialized exhibitions, or even just handed out on the street.
This is also direct advertising - if you need to buy certain services or goods, the supplier immediately offers a certain promotional souvenir. Another advantage of certain types of such items will be the dissemination of information among the owner's circle of contacts - every time a person uses an advertising souvenir, he shows it to others and thereby advertises it. First of all, this applies to items that you need to carry with you or use constantly. The most effective in this regard will be multifunctional and original products that other companies do not produce as promotional gifts and are quite rare - so much so that most consumers do not have anything like it.
The main functions of promotional souvenirs
The main task of promotional gifts is to increase the level of sales of the company, which is due in certain ways. It is from here that the characteristic features of these types of souvenirs, inherent only to them, follow:
The product must be designed in accordance with the corporate identity of the company, so that it is uniquely associated with it. Almost always a logo, a recognizable slogan, etc. there is;
The souvenir should be useful in such a way that the consumer who buys it does not throw it away, does not use it, and does not keep it in sight;
The cost is minimal, the circulation is large.
This is an important attribute of any event.
Not a single action, conference, seminar or any other event held by your company can do without corporate souvenirs. In such cases, it is best to use inexpensive gifts that can be given to as many people as possible. Diaries, umbrellas, wall calendars, etc. such as souvenir products are ideal.
Improving the company's image
Among other things, business souvenirs with a logo are also an excellent tool for enhancing the company's image. A wide range of quality products will create a positive impression of your business in the eyes of customers and business partners. However, the product must be of really high quality, otherwise promotional souvenirs with your company logo, to put it mildly, will characterize it not for the better.
Increasing brand awareness
Another important benefit of corporate souvenirs is that they help increase brand awareness. Everything is extremely simple here: if a person regularly uses an item that shows the logo of a certain company, he will inevitably remember it. That is why promotional souvenirs with a logo are necessary for every business seeking to make their brand as recognizable as possible.
Production of advertising products
The production of advertising products is carried out on finished surfaces, that is, if these are containers, the goods are sold without preliminary graphic design. In addition, the type of printing required and the means by which images will be applied are determined.
Printing devices of various types and specialties, as well as specialized specialists are required to work with advertising products. In addition, direct cooperation with the manufacturers of products on which you plan to print special graphics will not hurt.
Khan Buta Group is at your service with all kinds of Promo Products.